the bellwether leads us now
like guessing weather
So a bellwether company would be a company trending or leading the way. Until the next perfect storm comes along.
A visionary company is the one that blindsides the bellwether company and disrupts the heck out of it. Then that company becomes a bellwether.
And the cycle continues. The difference now is this cycle is accelerating!
- a person or thing that shows the existence or direction of a trend; index.
- a wether or other male sheep that leads the flock, usually bearing a bell.
- a person or thing that assumes the leadership or forefront, as of a profession or industry:
Paris is a bellwether of the fashion industry.