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#60: ballyhoo

8/8/2015

Comments

 
past much ballyhoo
after yay, yippee, yahoo!
was it all worth it?
Ballyhoo, the catchword of Madison Avenue.  I was originally thinking of horrible ad campaigns that tanked despite the prime time slot and the ridiculous sums of money spent. 

Then I remembered this Tabasco ad... and exploding in laughter, practically falling on the floor, catching my breath and seeing the final label shot through the tears in my eyes. Most excellent; brilliant... not a word of dialogue, no music... absolutely memorable. Was it all worth it?  
Best. Ad. Ever. 
DEFINITION of this 3-syllable noun: 
  1. a clamorous and vigorous attempt to win customers or advance any cause; blatant advertising or publicity.
  2. clamor or outcry.
  3. a halfbeak, Hemiramphus brasiliensis, inhabiting both sides of the Atlantic Ocean.
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    Poet and designer, David Alan Foster has been experimenting with haiku since the '70s. He has inspired (or possibly offended) many with said experiments.


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